The other day I received an email newsletter from an accounting firm. You know the type. It was one of those low-value ‘cookie cutter’ email newsletter subscriptions where lots of accounting firms subscribe to …Read More →
Posts Tagged with marketing strategy
As you approach the end of yet another year, here are some important questions to reflect on.
Depending on where you are (including in which hemisphere), and on how you’re feeling… grab yourself a coffee, …Read More →
How NOT to differentiate your accounting practice: The Differentiation Paradox and the mythical USP for accountants
Many marketers will try to tell you that a core part of your accounting firm’s marketing strategy is differentiation. That you need to have a USP: a Unique Selling Proposition.
That’s crap advice.
In my view, …Read More →
When an accounting firm—or any business for that matter—starts out it’s common for the owner to view any client as a good client. After all, as a business owner you pay the rent and put …Read More →