The following is an article straight out of our team wiki here at PARADOX. The article title–internally—is ‘Our WHY’ and it’s from me, as Founder, to new team members to explain why we do …Read More →
Posts Tagged with Marketing for Accountants
As you approach the end of yet another year, here are some important questions to reflect on.
Depending on where you are (including in which hemisphere), and on how you’re feeling… grab yourself a coffee, …Read More →
Here’s what you’ll learn in this interview with Steph Hinds, Founder of Growthwise:
Learn what the turning point was for Growthwise to go from feeling “paralysed” in relation to their firm’s marketing, to being totally …Read More →
Digital Marketing Strategy for Accountants: Where Does Your Website Fit into Your Overall ‘Marketing Machine’?
This article originally appeared in the 2016 edition of the GOOD, BAD, UGLY® benchmarking report for accountants in Australia produced by Business Fitness. You can learn more about the GOOD, BAD, UGLY www.gbuhq.com.
Context: Practice …Read More →
In our most recent poll we asked “What’s your best source of leads and enquires for getting new clients?” The top 2 responses involve referrals. Is that a good thing? Or a bad thing?
See …Read More →
There’s a saying in Texas, “Big hat, no cattle.” Someone who talks a good game, but who has no substance behind their claims. Like the rancher who wears a 10-gallon hat and looks the part, …Read More →
There I was, all excited, lined up at the cash register. I’d just dragged up to the counter a large box from the middle of the sporting goods store. It was good exercise, I felt—certainly …Read More →
“Throw out your timesheets! Throw out your timesheets!” Accountants in public practice have all heard this advice over the years and you’ve either:
tried throwing out your timesheets and have stuck with it — you’re a …Read More →
When an accounting firm—or any business for that matter—starts out it’s common for the owner to view any client as a good client. After all, as a business owner you pay the rent and put …Read More →
Following on from our previous post Measure what? Websites for accountants common SEO mistake… picture this.
A young boy decides he’d like to get into fishing. He buys the fishing gear: rods, reels, …Read More →