The other day I received an email newsletter from an accounting firm. You know the type. It was one of those low-value ‘cookie cutter’ email newsletter subscriptions where lots of accounting firms subscribe to …Read More →
Posts Tagged with digital marketing
Gotta love the cloud and how level the playing field is these days for small and medium businesses.
Today, three of the accounting firms who signed up as PARADOX members (for our digital marketing services …Read More →
How NOT to differentiate your accounting practice: The Differentiation Paradox and the mythical USP for accountants
Many marketers will try to tell you that a core part of your accounting firm’s marketing strategy is differentiation. That you need to have a USP: a Unique Selling Proposition.
That’s crap advice.
In my view, …Read More →
Watch this ‘Secrets of their Success’ interview, where Tanya Titman and Rebecca White generously share:
What they did in the past year to win Xero Accounting Partner of the Year
What they did differently in 2016 compared …
What is the purpose of your website?
As your business grows and develops, the objective of your website is likely to shift over time. Be sure your current focus for improving the performance of your …Read More →
Following on from our previous post Measure what? Websites for accountants common SEO mistake… picture this.
A young boy decides he’d like to get into fishing. He buys the fishing gear: rods, reels, …Read More →
We see a lot of mistakes made by providers in the websites for accountants space. Unfortunately for most Principals and Partners of accounting firms, they are not marketing savvy enough to know they’re not getting …Read More →
Blogging is an effective marketing tool for accountants and advisors. It helps you position yourself as an authority, grow your website traffic and ultimately generate leads. Some of the feedback after our recent Blogging for …Read More →
Ninety percent of accountants state in benchmarking surveys that they want to grow their non-compliance and business advisory services, yet industry data shows only one in ten firms is achieving this to any significant degree. This progressive ten percent …Read More →
Digital marketing for accountants has clearly come of age as a topic. This webinar presented by PARADOX and held in conjunction with Business Fitness attracted a record level of interest. When we founded …Read More →