This post is an excerpt from Michael ‘MC’ Carter’s upcoming book — SHIFT: 12 Shifts in Thinking to Transition the Accounting Profession into the Modern Era. Click the button below to get a FREE PREVIEW …
This is an example of the calibre of article our members receive when they subscribe to our blog article service. Posting interesting, educational content on a regular basis helps to establish authority …
I’ve always found it curious that the Key Performance Indicator (KPI) many accounting firms call ‘Productivity’, is not actually a measure of productivity.
The KPI I’m referring to is more accurately termed ‘Utilisation’. I use …
Let’s face it, concepts like paperless office and cloud computing are not ‘new’ concepts anymore. It still surprises me when I encounter businesses (or for that matter, accounting and advisory firms) that are using …
Many marketers will try to tell you that a core part of your accounting firm’s marketing strategy is differentiation. That you need to have a USP: a Unique Selling Proposition.