Social Media for Accountants: How to MEASURE your effectiveness
There are a lot of ways to measure your accounting firm’s social media marketing effectiveness.
Unfortunately, a lot of those ways involve using vanity metrics.
Vanity metrics are things like: likes, comments, shares, reach, and engagement. These don’t affect your bottom line, and only have a small impact on your ability to grow. Even then, it’s a very small impact over a very long time frame.
Statistics and data like these make you feel good, but don’t really accomplish anything.
Get the breakdown, complete with commentary from MC on what accountants can do differently when it comes to social media.
How would you describe your firm’s use of social media?
If you’re going to use social media to market your accounting firm, it’s crucial that you measure it. It’s also crucial that you measure the right metrics.
Ones that produce results, for example — clicks through to your website. Or even better, clicks through to your website that result in visitors joining your email list or downloading a special report.