Six Essentials for Digital Marketing in Accounting Firms
Have a website for your business?
Whether you’re bookkeeping, financial planning, SMSF setups, or business advisory — if you have a website that you’d like to generate business then read on.
By generate business, we mean grow your email database, attract targeted leads, inquiries, and new clients.
To achieve that, you need to start with WHO you want as clients.
Then comes asking yourself questions on HOW you can attract them.
Attracting is all well and good, but then you’ll need to figure out WHAT you’ll include on your website to convert them.
And finally, to show WHY this matters and why you’re doing it, you’ll need profitable results in the form of KPIs and metrics.
To stand out and grow, developing a laser focus makes it easy for you to stand out and be remembered.
There’s an increasing awareness when it comes to using digital marketing in accounting firms (as well as other providers in the space). People see the results and the advantage a strategic online presence offers.
If you’re specific in the types of clients you want to work with and attract, and you’re able to clearly communicate your focus strategy, growth is inevitable.