Selling Skills for Accountants and Advisors
Have you ever wondered how you or your sales team can learn and develop those much needed sales skills, so you can start delivering more advisory services?
Or whether your sales process is up to date?
Or what sales mastery looks like?
Selling is one of those topics that, in my experience, only the more progressive accountants and advisors embrace as a crucial area of their business and one that they invest in mastering. They treat it as a core competence for their business.
Many accountants think that selling is ‘beneath them’ and they pride themselves by saying or thinking things like, ‘I don’t sell anything to anyone.’
Indeed. That’s why most firms under-service their client’s needs, because their advisors are reactive order takers who never proactively make suggestions to clients for additional things they could help them implement.
And guess what?
Selling is simply about intelligent, well-timed, well-targeted, well-delivered suggestions to clients.
And that’s what this webinar was all about.
After all, your clients and prospects don’t know what they don’t know about the impact your business advisory services could have on their lives.
Check out the recording below, presented by Evergreen Coaching founder Nicky Miklos-Woodley. Make sure you take notes as you go, this webinar recording could mean securing more clients for your firm as you put the steps covered into practice.
Good for you, good for your clients. Because fundamentally, selling is helping. Selling your advisory services to small-medium business owners will make such a difference that they’ll wish they had received it sooner.
To help your navigation, use the following list of topics covered and their corresponding time stamps on the video.
Sell your accounting and advisory services:
What sales is—sales mindset (7:20)
Nicky introduction (14:00)
Sales myths (16:30)
The Growth Grid (24:00)
7 Steps for Sales Mastery – Step 1: Perceptual shifting (29:15)
Step 2: Planning (32:45)
Detailed checklist for pre-call planning (33:45)
7 Steps – Step 3: Initial Needs Analysis (35:45)
7 Steps – Step 4: Gap analysis (38:00)
Gap analysis questionnaire (38:25)
Step 5: Provide a solution and gain commitment (41:20)
Step 6: Onboarding (43:40)
Step 7: Referral and repeat strategies (44:50)
9 signs your sales process is broken (45:40)
Your sales mastery matrix (49:00)