A 2-day workshop for Accountants & Advisors | PARADOX Masterclass

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Steph Hinds on PARADOX Masterclass

“Attending Masterclass took our business to the next level.” Steph Hinds — Growthwise - Xero Accounting Partner of the Year 2012

Accountants & Advisors: Learn precisely how to nail your firm's content marketing and connect with your ideal target market

  • Are you struggling to make your firm stand out in the market?
  • Do you wonder how the award-winning ‘rockstar’ firms get so much attention?
  • Do you wonder whether your website is actually effective in helping grow your firm?
  • Do you find it tough to decide what content to create for social media or your blog?
  • Do you struggle to get website traffic, or convert that traffic into subscribers?
  • Do you wish you had a marketing machine that worked to generate leads for your firm 24/7, on autopilot?
  • Do you have clarity on how to create a cut-through strategy to grow your firm?
  • Do you want a structure for how to craft a winning marketing strategy for your firm?

If you answered yes to most of those — keep reading!

PARADOX Masterclass Discussion
Masterclass Killer content consultation session
MC one on one coaching

Would you prefer to attract warm inbound enquiries—people coming to you—rather than having to do old-school (and time-consuming) business networking and prospecting? You can setup your firm's lead generation to work 24/7 even while you sleep. Learn the latest and greatest in marketing automation at this Masterclass.

In fact, marketing automation and content creation are the central pillars of this event.

Ever wondered why 4 of the last 6 Accounting Xero Partners of the Year in Australia all attend PARADOX Masterclasses and seek marketing and strategy advice from PARADOX?  

We’ve taught these firms how to win the game of business.  

And to win, you need each component of the Marketing Machine firmly in place. Like links in a chain, if you're missing a link the entire chain breaks. You're marketing is not nearly as effective as it could be.

So, what about you? Your firm? Are you ready for change?  

Are you open to learning the strategic as well as the practical side to growing your accounting or advisory firm? Do you embrace innovation and contrarian thinking?  

If you do, you cannot afford to miss this Masterclass...

“We love the content, learn something every time we come. I think it's an essential part of your marketing strategy.” Tanya Titman — Consolid8 - Xero Accounting Partner of the Year 2016

At this KILLER CONTENT Masterclass you will learn:

  • To set your firm up with a killer strategic online presence that gets results
  • The steps you can take to stand out from your competition from the moment someone Google's you
  • How you can publish content that is streamlined, interesting to your website visitors, and optimised for Google
  • Start consistently publishing content that positions you as an authority and thought leader in your niche
  • The right and wrong ways to position your firm, and how to attract your ideal clients
  • How you can use free resources, thank you pages, and follow up emails to convert website visitors into subscribers
  • Tips and tricks to automate your communication and marketing to work for you 24/7 on autopilot
  • The best ways to continually demonstrate your value by nurturing your email list
  • When and how to ask a prospect to ‘Book or Buy’ from you and attend your events, webinars, or a consultation

You will leave this 2-day Masterclass workshop with:

  • Clarity like you’ve never before experienced in business
  • A wall-poster sized blueprint for your firm's success across the coming year
  • Practical steps to build your ideal firm, to provide your desired income and lifestyle
  • A rock-solid foundation for creating cut-through marketing content
  • A coherent strategy to execute rather than ‘seeing what sticks’
  • Clear next steps to build your digital footprint and your online presence
  • An understanding of what steps you can take to attract your ideal clients
  • New connections with switched-on peers in innovative accounting and advisory firms
MC Presenting at Masterclass
MC Carter Masterclass
MC Masterclass one on one coaching

“Practice Paradox has transformed our business and continues to do so.” Mitch Griffiths — Rapsey Griffiths


Michael ' MC' Carter

MICHAEL ‘MC’ CARTER — Founder & Director

Michael 'MC' Carter is the pioneer in the new forms of digital marketing for accountants and business advisors globally. He is an award-winning entrepreneur, copywriter, business consultant, marketing advisor, speaker and self-confessed ‘propellor head’, MC has worked in and consulted to the accounting profession across 2 decades.

PARADOX was the first mover in educating the accounting profession about the advantages of social media, blogging and content marketing. PARADOX's client list is now a "Who's Who" of innovative, fast-growth firms.


Who should attend this Masterclass?

  • Directors, Partners and Principals of accounting, business advisory and related professional services firms. 
  • Future and potential Directors, Partners and Principals of accounting, business advisory and related professional services firms. 
  • Senior managers who have a role in directing and executing the firm’s strategy and who you’re comfortable can handle conversations about the firm’s profitability and dividends.
  • Marketing team members — whether specialised marketers, or advisors who handle your firm's social media, blogging, videos, website and so on.  

The content is applicable to any professional or service based business that wants to establish a greater online presence and use digital marketing to promote and grow their business and brand reputation.  

Bring your laptop and an open mind and be prepared for a turning point in the evolution of your professional services firm.

Who should not attend Masterclass?

  • People looking for a sit-back-and-just-watch-the-slides type conference (which is the standard type of event in the accounting and advisory professions). This Masterclass is a true workshop. You will be learning skills, documenting strategies and creating a number of your firm’s strategic ‘big rocks’ at this Masterclass. 

“Implement just one idea from Masterclass and it can make a world of difference to your business and your clients.” Nikolas Ahkin — FBZ Accountants


Thursday, November 22:

8:30am-9:00am: Registration

9:00am-10:30am: Latest trends in modern marketing 

10:30am-11:00am: Morning Tea (Provided)

11:00am-12:30pm: Overview of Marketing Machine 2.0

12:30pm-1:30pm: Lunch (Provided)

1:30pm-3:00pm: Stand out in the marketplace

3:00pm-3:30pm: Afternoon Tea (Provided)

3:30pm-5:00pm: Create engaging content people want

5:00pm: Close

7:00pm: Dinner (Optional separate ticket purchase)

Friday, November 23:

8:30am-9:00am: Coffee, tea, networking  

9:00am-10:30am: Attract and convert leads  

10:30am-11:00am: Morning Tea (Provided) 

11:00am-12:30pm: Put your marketing on autopilot

12:30pm-1:30pm: Lunch (Provided) 

1:30pm-3:00pm: Use events to attract new clients

3:00pm-3:30pm: Afternoon Tea (Provided) 

3:30pm-4:30pm: Planning, QA, next steps to execute

4:30pm: Close


Members Ticket 

For PARADOX members^


2-day Masterclass workshop

Video recording of Masterclass


Dinner an optional purchase at $90 + GST pp

^Members have a subscription with PARADOX such as Modern Marketing ImpleMENTOR, Article Service, Social Media Updates etc


*Prices are exclusive of GST 

Standard Ticket

Open to non-members


2-day Masterclass workshop


Dinner an optional purchase at $90 + GST pp



*Prices are exclusive of GST

The Masterclass ‘9 in 90’ Guarantee

If within 90 days of the event you have implemented the strategies you learned at Masterclass and you have not generated at least 9 TIMES your ticket price in additional revenue for your firm, we’ll refund your ticket price in full.

How can we be so confident in offering such a guarantee? Let’s look at…

What people say about PARADOX Masterclasses

Rebecca White - Consolid8

“I love working with MC and the team at Practice Paradox. I love marketing and it's like having a marketing mentor for myself. I'm really grateful for their role in helping our firm get here.”

Rebecca White  


Xero Accounting Partner of the Year 2016

Steph Hinds on PARADOX Masterclass

“I've been to 7 Masterclasses. MC is very good about taking you through a structured process from start to finish. It's all about focus—focus in the short-term as well as the long term.”

Steph Hinds


Xero Accounting Partner of the Year 2012

Matt Sharwood

“MC has demystified how we get noticed and how to reach our ideal prospects. If you want to think outside the box and learn how to attract clients in an efficient way, then come to Masterclass.”

Matt Sharwood

Advise Accountants

Robert Moore MSI Taylor

“Masterclass is a must for anyone serious about learning modern marketing for accountants. It is insightful, motivating and will provide you with the framework to overhaul your marketing strategies.”

Robert Moore

MSI Taylor Business Services

Rebecca White - Consolid8

“A great combination of strategy and execution. Take the time out of your business to think, strategise, be inspired, learn and develop an action plan to implement.”

Rebecca White — Consolid8


Surfair Beach Hotel

 923 David Low Way

 Marcoola, QLD, 4564

Phone: (07) 5457 2555

This Masterclass will be on the sunny Sunshine Coast of QLD. Less than 5 mins from the airport.


Ramada Marcoola Beach

Above the Masterclass venue.

San Marino

Right next door to venue.

Salerno Resort

2 minute walk to venue.

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PARADOX Masterclass 10
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Antoinette on value of PARADOX Marketing Masterclass

“I highly recommend attending Masterclass as it provides time to focus on the future strategy of your practice.” Antoinette Palmer — Embrace Accountants

Frequently Asked Questions

Do I need to be tech-savvy to attend this Masterclass?

Not at all. Knowledge of the platforms and apps your team uses are a plus, but the purpose of this Masterclass is to get you crystal clear on what to create and how to implement modern marketing. We know through decades of consulting—and our own entrepreneurial experience in a number of ventures—that to bring about change in a business requires a combination of 4 things: Mindset, Skills, Systems and Tools. If any one of these is missing, your results will be sub-optimal. 

Software on its own is a tool. In fact, in the field of marketing (and in any area of your business) an app is just an expense until it is underpinned by a strategy for what you want to implement and a resourcing plan to implement it. If you're tech-savvy, great. If not, no problem. What matters more—in terms of extracting the maximum value from this Masterclass—is to be clear on the type of firm you want to develop and the types of clients you want to attract. Get that nailed and the content will follow.

What do I need to bring?

  • An open mind
  • A laptop (we'll provide internet access)
  • A sense of humour. (Okay, this one's preferred, but optional. We'll have fun.)

Is there a dress code?

If there is, we don't know about it. At PARADOX we wear t-shirts, jeans and sneakers. You can wear whatever you're comfortable in. Oh. And there will be national television networks at the event, so you might be caught on camera and broadcast to the world. Okay. Kidding about that last part, But... did that change what you thought was an 'appropriate' dress code for the event? If it did, then we challenge you to be stronger on 'brand you'. Regardless of who will be there, wear what it is that you wear. We're about authenticity, not appearances. 

Do we need to already be active in our marketing?

Nope. If you are, great. You'll end up with far greater clarity and a stronger structure to your marketing activities. 

If you're a marketing newbie, you'll be able to get started marketing your business in a way that will dispell a lot of the myths and confusion around marketing for you. We'll help you get in a position where you're able to create highly targeted content that drives traffic (of your ideal clients) to your website — right where you want them!