The Golden Triangle for Accountants: Avoid Marketing Mistakes
Avoid the critical marketing mistakes many professional services businesses make by harnessing the power of the Golden Triangle.
People in different roles of businesses tend to have different views of marketing. Some partners and principals abdicate instead of delegating.
They often say things like “Marketing isn’t operationally crucial so we’ll let the others handle that stuff on their own”.
That is a mistake.
Find out why business leaders need to give due time and attention to answering the fundamental questions marketing answers.
Watch the video below to learn how to achieve marketing competency in your firm
You can learn more about the Golden Triangle in this article.
And remember, selling is helping.
To be an advisor is to sell courses of action that people pay for.
If you’d like to take your firm’s marketing competency to the next level, you can hire a slice of our expert marketing team. We can take care of your marketing in a way that’s cost-effective and positions you as an authority in your niche.
Get in touch with a Digital Marketing Advisor here if you’d like to have a chat about how we can help you.