Niching into e-commerce businesses Jason Macdonald of White and Black Chartered Accountants

By Posted in - Public Blog on February 22nd, 2018 0 Comments

Jason Macdonald wasn’t always niched into Amazon FBA Sellers or even e-commerce businesses. This process started with one client who he really loved and slowly blossomed into the success that it now is. In this #FridayBeerstorming MC and Jason discuss Jason’s journey from someone who dealt with almost anyone who sold products overseas to someone who has successfully micro-niched in depth.

Other topics covered by Jason and MC:

  • Ranking #1 in Google for his target phrase
  • Why he chose this particular niche
  • Making sure clients are a good fit
  • Dealing with price-sensitive clients

Check out the full episode here and tell us what you think in the comments!


Where do you sit when it comes to niching your firm?
Get your free copy of the Niching Checklist and Guide for Accountants here.

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