David Boyar, of Sequel CFO, has spent the past 3 years building his firm from scratch. And while referrals are definitely an important part of the mix, modern marketing is a critical building block for his …Read More →
Posts From Public Blog
Find out how one accounting firm when from achieving minimal results with Google Adwords and a freelance content marketer, to taking action with a strategic and methodical approach. This model was developed specifically for …Read More →
Building a great accounting team is not easy.
It takes a concerted effort to attract and build a team of talented people.
People who want to do advisory work, and have the knowledge and skills to …Read More →
This post is an excerpt from MC Carter’s upcoming book — SHIFT: 12 Shifts in Thinking to Transition the Accounting Profession into the Modern Era. Click the button below to get a FREE PREVIEW of …Read More →
When it comes to getting more accounting and advisory clients, it’s easy to feel overwhelmed.
Getting to the point where you’re consistently taking action to grow and develop your business can be difficult.
Especially considering you …Read More →
Last Friday, MC (with the assistance of a cold Hawkers Pale Ale), explored the difference in roles and responsibilities between marketing directors, marketing managers, and marketing coordinators.Read More →
This post is an excerpt from Michael ‘MC’ Carter’s upcoming book — SHIFT: 12 Shifts in Thinking to Transition the Accounting Profession into the Modern Era. Click the button below to get a FREE PREVIEW …Read More →
In the latest PARADOX webinar, we explored the difference between lead and lag indicators — in particular the lead indicator of how many Future=Focused Advisory Meetings (FAMs) you do each week. Also covered in …Read More →
Wondering how to grow an accounting or advisory firm? You’ve come to the right place
Whether you’re focused on growing your total number of clients OR the value of your existing clients (or both), there’s …Read More →
September’s free webinar covered the 10 latest trends in marketing for accountants and advisors. You can watch the webinar recording below to get up to speed.
As MC was presenting from a hotel in Sydney …Read More →