Last Friday, MC (with the assistance of a cold Hawkers Pale Ale), explored the difference in roles and responsibilities between marketing directors, marketing managers, and marketing coordinators.Read More →
Posts From Public Blog
This post is an excerpt from Michael ‘MC’ Carter’s upcoming book — SHIFT: 12 Shifts in Thinking to Transition the Accounting Profession into the Modern Era. Click the button below to get a FREE PREVIEW …Read More →
In the latest PARADOX webinar, we explored the difference between lead and lag indicators — in particular the lead indicator of how many Future=Focused Advisory Meetings (FAMs) you do each week. Also covered in …Read More →
Wondering how to grow an accounting or advisory firm? You’ve come to the right place.
This article is a taste of what you will learn at Modern Business Masterclass – MARKET. SELL. DELIVER. Each of …Read More →
September’s free webinar covered the 10 latest trends in marketing for accountants and advisors. You can watch the webinar recording below to get up to speed.
As MC was presenting from a hotel in Sydney …Read More →
The other day I received an email newsletter from an accounting firm. You know the type. It was one of those low-value ‘cookie cutter’ email newsletter subscriptions where lots of accounting firms subscribe to …Read More →
Have you ever been frustrated at becoming a ‘proposal chaser’?
This is where you send a proposal to a prospective client—or a proposal for a new or expanded engagement with an existing client—and then you …Read More →
In a recent webinar, we were joined by T.K. Coleman, the Education Director of Praxis and Isabella Carter, Chief Creative Officer here at PARADOX.
What you will learn:
How Praxis is changing the conversation around education,
Getting into a small business is a little like getting into parenting.
What kicks it off is usually pretty exciting, but it sets in motion a series of events that most people are totally unprepared and …Read More →
In this webinar, you’ll discover how Antoinette Palmer went from too many clients and struggling, to far fewer clients and flying.
If you’re attracting the wrong types of clients to your firm, experience problems with …Read More →