In this episode of Advisory Advantage Shaye Thyer, National Cloud Advisory Specialist for BDO, joins MC Carter (Practice Paradox Director and Founder) and Richard Francis (Spotlight Reporting CEO) to discuss the shift into …Read More →
Posts From Public Blog
Chris Hooper, Founder and CEO of Accodex joins Richard Francis (CEO of Spotlight Reporting) and MC Carter (Director and Founder of Practice Paradox), to discuss the future of the accounting profession and related topics.
Chris …Read More →
In this week’s #FridayBeerstorming, MC met up with Prue McStay of Astute Mode. They discussed the challenges of transitioning to business advisory, finding the right team members, and even had their drinks confiscated!
Prue’s background is …Read More →
If you’d like to grow your accounting firm, the benefits of adopting a focus strategy are many fold.
It connects you to ideal clients, it makes you stand out from your competitors, and it helps …Read More →
Have a website for your business?
Whether you’re bookkeeping, financial planning, SMSF setups, or business advisory — if you have a website that you’d like to generate business then read on.
By generate business, we mean grow …Read More →
Are you struggling to make your firm stand out?
Forget trying to be different. It’s useless as a strategy. There is a better way to get noticed.
It’s time to wake up and smell the coffee.
Rather …Read More →
There are a lot of ways to measure your accounting firm’s social media marketing effectiveness.
Unfortunately, a lot of those ways involve using vanity metrics.
Vanity metrics are things like: likes, comments, shares, reach, and engagement. …Read More →
The Marketing Machine 2.0 helps accountants and advisors to grow and evolve their businesses by:
Nailing their business and marketing strategy
Building a stunning online presence for their practice
Consistently publish quality content (blogs, videos, and more)
Growing and evolving your firm can be a minefield of confusion.
Figuring out what to focus on next can be a major challenge. One that prevents you from focusing …Read More →
Modern accountants are embracing the need for design and professional branding. Especially on firm’s websites and on social media.
Savvy accountants are starting to see how easy it can be to stand out from competitors …Read More →