Rapsey Griffiths founders share how they learned marketing, how they achieve a 300% ROI on their marketing spend and are growing revenue 50% year-on-year.Read More →
Posts By MC Carter
As you approach the end of yet another year, here are some important questions to reflect on.
Depending on where you are (including in which hemisphere), and on how you’re feeling… grab yourself a coffee, …Read More →
Digital Marketing Strategy for Accountants: Where Does Your Website Fit into Your Overall ‘Marketing Machine’?
This article originally appeared in the 2016 edition of the GOOD, BAD, UGLY® benchmarking report for accountants in Australia produced by Business Fitness. You can learn more about the GOOD, BAD, UGLY www.gbuhq.com.
Context: Practice …Read More →
There’s a saying in Texas, “Big hat, no cattle.” Someone who talks a good game, but who has no substance behind their claims. Like the rancher who wears a 10-gallon hat and looks the part, …Read More →
There I was, all excited, lined up at the cash register. I’d just dragged up to the counter a large box from the middle of the sporting goods store. It was good exercise, I felt—certainly …Read More →
“Throw out your timesheets! Throw out your timesheets!” Accountants in public practice have all heard this advice over the years and you’ve either:
tried throwing out your timesheets and have stuck with it — you’re a …Read More →
When an accounting firm—or any business for that matter—starts out it’s common for the owner to view any client as a good client. After all, as a business owner you pay the rent and put …Read More →
Following on from our previous post Measure what? Websites for accountants common SEO mistake… picture this.
A young boy decides he’d like to get into fishing. He buys the fishing gear: rods, reels, …Read More →
We see a lot of mistakes made by providers in the websites for accountants space. Unfortunately for most Principals and Partners of accounting firms, they are not marketing savvy enough to know they’re not getting …Read More →
Blogging is an effective marketing tool for accountants and advisors. It helps you position yourself as an authority, grow your website traffic and ultimately generate leads. Some of the feedback after our recent Blogging for …Read More →