Accountants as Accidental Advisors?
The following is an article straight out of our team wiki here at PARADOX. The article title–internally—is ‘Our WHY’ and it’s from me, as Founder, to new team members to explain why we do …
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How NOT to differentiate your accounting practice: The Differentiation Paradox and the mythical USP for accountants
Many marketers will try to tell you that a core part of your accounting firm’s marketing strategy is differentiation. That you need to have a USP: a Unique Selling Proposition.
That’s crap advice.
In my view, …
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