Posts By Michael 'MC' Carter
By Michael 'MC' Carter
Posted in - Public Blog on April 20th, 2017
The following is an article straight out of our team wiki here at PARADOX. The article title–internally—is ‘Our WHY’ and it’s from me, as Founder, to new team members to explain why we do …
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By Michael 'MC' Carter
Posted in - Public Blog on November 29th, 2016
Many marketers will try to tell you that a core part of your accounting firm’s marketing strategy is differentiation. That you need to have a USP: a Unique Selling Proposition.
That’s crap advice.
In my view, …
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