Does your accounting firm D.A.R.E. to do modern marketing?
Does your accounting or advisory firm D.A.R.E. to do modern marketing?
Originally presented at the first PARADOX Masterclass in 2010, the mnemonic highlights the courage it takes to actually do modern marketing.
What does D.A.R.E. mean for accounting firms and their marketing? Watch the video below to find out.
‘D.A.R.E.’ helps to shift mindsets from a traditional perception of marketing to the modern conception.
No longer is marketing a one-way communication. Effective modern marketing is interactive, involving communication in both directions. The days of advertisements — as we classically think of them — are over.
If you want to grow, then communicating with your prospects is no longer optional.
But more than that, it’s about being real. About your website, your content (both video and blog articles), and your social media all being conversational. Meaning they sound the same way you would if you were speaking to a real person, not trying to overtly sell them something.
And you can achieve that the very same day you have an idea. You can publish your thoughts moments after you have thoughts to publish.
Of course, you want to make it engaging and interesting. You don’t want to publish rubbish.
There’s enough ineffective and noisy content already.
But you also don’t need to waste time before putting it out there.
With the right resources at your disposal, finding or creating a suitable image, getting the copy polished and SEO enhanced has never been easier. Or faster!
And once you build your way up and develop momentum, your marketing becomes a powerhouse. A machine that drives traffic to your website, that educates prospective clients, and delivers warm, pre-educated leads each and every week.
And that’s how you grow your firm!
If you’d like to take a deep dive and learn the ropes on marketing, and start creating content for your own marketing machine, then join us at the next Masterclass.