Reframe how you use the word “accountants” — Don’t get pigeonholed as “just” an accountant
Join MC Carter, founder of PARADOX for a spot of #FridayBeerstorming as we explore the pro’s and con’s of using ‘accountants’ in your firm’s name. Learn the art of the re-frame.
There are many conflicting opinions on this within the accounting profession. There are some who champion the use of the word, and those who shudder at the idea of being pigeonholed as ‘just an accountant’.
Some firms name themselves a particular way to distinguish their firm from the typical accounting firm most people think of.
Watch the recording below to find out why we recommend a re-frame, as well as a few ideas and examples to make it happen for your firm.
Reframing your firm, reframe the accounting profession
It’s so easy to stand out in the noisy sea of crusty firms reluctant to embrace change and become L.E.A.D. Advisors.
If you’re reading this, then you’re in the minority interested in being something more.
Keep these naming and framing tips in mind to pique people’s interest, and to distinguish yourself from the run-of-the-mill tax and compliance accountants.
If you send a signal that you’re different, you’ll start to attract people who want something different. Something more than compliance, or reports on lag indicators.