Do accountants truly embrace design? #FridayBeerstorming with Antoinette Palmer

By Posted in - Public Blog on May 20th, 2018 0 Comments

Modern accountants are embracing the need for design and professional branding. Especially on firm’s websites and on social media.

Savvy accountants are starting to see how easy it can be to stand out from competitors in the digital age. Part of the reason why it’s so easy, is that many accounting firms have cookie-cutter websites that look 8-12 years out of date.

If that sounds like you, be sure to check out the video below. See how you can turn it into a marketing and growth opportunity.

Watch MC Carter of PARADOX and Antoinette Palmer of Embrace Accountants in a #FridayBeerstorming chat. Hear from Antoinette about her experience re-branding her accounting firm.

Do accountants truly embrace design?

Antoinette’s story covers the process she went through with Bianca (design specialist and PARADOX Preferred Partner). This process helped Bianca get a crystal clear visual understanding of Antoinette, to then replicate in the website’s design. The new website looks great — it’s strategic, visually stunning, and on-brand.

If you’re wondering how your firm’s website looks, check out our recent article on the topic here. In that post, MC breaks down the 6 Killer Mistakes on Websites for Accountants. There’s also a free guide you can use to evaluate your firm’s website.

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