What We Do

Practice Paradox™ teaches accounting firms how to market and how to sell their additional services. As specialists in marketing strategies and selling skills and techniques for accounting firms, we provide training for the leaders and client managers in accounting firms to teach them the mindset, the skills and the systems required for growing their firm’s Clientshare™.

Clientshare™ is a word we have coined. It means Average Number of Services Provided Per Client Group Per Year. It’s a powerful Key Performance Indicator (KPI) to monitor.

Practice Paradox™ is 100% focused on teaching accounting practices how to grow their business by growing their Clientshare™.

We provide a range of training services and learning resources to accounting firms, beginning with free webinars, articles and white papers, through to training courses, memberships and consulting services.

Be sure to sign up for our e-newsletter (In the right hand column) to receive invitations to our free webinars, be notified of new intakes into our courses, such as The Clientshare™ Academy, and to receive links to new articles on our blog.

We look forward to you joining the progressive 5% of accounting firms who are embracing marketing skills and business development (a.k.a. selling and ‘rainmaking’) skills as a core competence in their business, and who are flourishing as a result ...