#FridayBeerstorming: What is the real purpose of your website?
What is the purpose of your website?
As your business grows and develops, the objective of your website is likely to shift over time. Be sure your current focus for improving the performance of your website uses a metric that is measurable. As you’ll see in the poll results, some of the options voted for are not easily measurable at all. Our preference is to focus on pragmatic, measurable metrics that you can use to track and improve the performance of your website.
Watch the video to hear MC’s tips about ensuring you have a strategic focus for your website’s performance.