This post is an excerpt from Michael ‘MC’ Carter’s upcoming book — SHIFT: 12 Shifts in Thinking to Transition the Accounting Profession into the Modern Era. Click the button below to get a FREE PREVIEW …Read More →
Posts Tagged with accounting
You’re an accountant. So you’re busy. Who isn’t?
What you need to ask yourself, is what type of busy are you?
I’ll share below 4 types of busy with you.
Here’s what led to this…
This morning I was listening to a podcast …Read More →
This is an example of the calibre of article our members receive when they subscribe to our blog article service. Posting interesting, educational content on a regular basis helps to establish authority …Read More →
I’ve always found it curious that the Key Performance Indicator (KPI) many accounting firms call ‘Productivity’, is not actually a measure of productivity.
The KPI I’m referring to is more accurately termed ‘Utilisation’. I use …Read More →
Let’s face it, concepts like paperless office and cloud computing are not ‘new’ concepts anymore. It still surprises me when I encounter businesses (or for that matter, accounting and advisory firms) that are using …Read More →
How NOT to differentiate your accounting practice: The Differentiation Paradox and the mythical USP for accountants
Many marketers will try to tell you that a core part of your accounting firm’s marketing strategy is differentiation. That you need to have a USP: a Unique Selling Proposition.
That’s crap advice.
In my view, …Read More →
In a conversation Matt Sharwood of ADVISE Accountants had recently with MC, he mentioned three remarkable things:
“Our firm is growing, and we’re not even trying”
“We have more than tripled the value of our new …