Cool Tools

At Practice Paradox™ we’re not just great at teaching accounting firms marketing strategy and selling skills, we’re also very strong on the systems and technology fronts. We constantly search for the latest and best tools available for firms to use in their marketing, selling and general communications.

Many practitioners tell us they are yet to meet anyone or who comes close to our vast breadth and depth of knowledge of not only what great tools are available, but also how to use them strategically. Here’s some recent feedback form a client:

Every time we speak with Practice Paradox we learn something new about marketing or technology, or both!

What's great about learning from Paradox is that not only do they have amazingly extensive knowledge about the latest technology available for accounting firms in their marketing and innovation, but they are always able to explain it in simple, practical terms.

This makes it easy for us to see the relevance to our firm, to our team and to our clients, in terms of the positive difference the changes will make to the way we run our practice.

Paradox make the implementation of new technology and systems straightforward, not just in the way they explain it, but through the videos they creates to explain everything step by step. It couldn't be made any easier to implement.

We enjoy the Paradox team’s down to earth style as well as the value their knowledge about marketing and systems brings to our firm.

We certainly recommend to any accounting firm wanting to up the ante and get their firm's marketing up with the latest in best practices, to work with Practice Paradox.Sole Practitioner
Brisbane
The following Cool Tools are pieces of technology that we use and recommend:

Please note that some instances the links below are affiliate marketing links where Practice Paradox will be rewarded if you then purchase or subscribe. Many of the links are not affiliate links. We only list tools here we believe in and use ourselves ...


Email Marketing Tools
•   MailChimp

Website and Blogging Tools
•   Wordpress
•   WooThemes
•   Headway
•   Business Catalyst via Always Interactive
•   Squarespace

Social Media Tools
•   LinkedIn
•   Twitter
•   Facebook
•   bit.ly
•   TweetDeck
•   box.net
•   scribd
•   Flickr
•   SlideShare.com
•   iTunes (Podcasting)
•   CubeTree

Accounting Collaboration Software



"Xero connects you and your clients in the cloud – a platform that allows you to work on real-time financial data and makes offering new services easy.It provides everything you and your clients need in a modern accounting system including daily automated bank feeds, invoicing, debtors, creditors, GST, expense claims, fixed assets and multi-currency..." read more

Ready-made Content



ESS BIZTOOLS is packed full of information and resources that accountants can use to quickly and confidently support their business clients, by providing a ‘Business Advisory Service’. Products include papers, checklists, seminar material and newsletters, covering areas such as ‘Beginning / Selling a Business’, Wealth Creation, Succession Planning, Corporate Governance and Business Planning, just to name a few. Click here to see how you can use ESS BIZTOOLS for your accountancy business.

www.essbiztools.com.au

Content Creation Tools
•   Google Reader
•   Feedly
•   Twitter via TweetDeck search columns
•   MacSpeech Scribe (Mac) - Automatic Transcription from Audio Files

Visual Content Creation Tools
•   Jing
•   EyeJot
•   Camtasia (PC or Mac)
•   ScreenFlow (Mac)
•   Skype + Pamela (PC) or Call Recorder (Mac)
•   SnagIt

Video Hosting Tools
•   YouTube
•   Screencast.com
•   Vimeo
•   Viddler


Visual Presentation Tools
•   GoToWebinar and GoToMeeting
•   Keynote (Mac)
•   Prezi

Survey Tools
•   Formstack
•   Polldaddy
•   Wufoo
•   SurveyGizmo
•   SurveyMonkey

Paperless (‘Less Paper’) Office Tools
•   HowNow - Paperless Office and Document/Email Management
•   Pulse Pen + Livescribe
•   Evernote

Other Web 2.0 Software
•   Capsule CRM