Marketing Masterclass for Accountants

Growth is the Number 1 challenge facing the accounting profession. Yet marketing is a mystery for most accountants and public practitioners. Imagine then, being given a straight-forward, practical formula for successfully marketing and growing your accounting firm. One that places the best interests of your existing clients at its core.

The Marketing Masterclass for Accountants is a recording of a breakthrough 3-day workshop, in a 12 DVD training program that will transform your firm’s marketing and give you proven systems, 100% guaranteed to set you on an exciting, sustainable growth path.

It's a marketing formula that works.

"The first 11 clients we applied the Clientshare™ Growth Process to,
resulted in an additional $58,890 in Year 1 fees,
and a conservatively projected additional $400,469 in annual recurring fees
over the next 10 years. We have many hundreds of clients.
This is just the beginning of a new era of growth for us
after 5 years of stagnation in our accounting firm's revenue.

"In over 20 years of subscribing to all the information available on how to grow
our accounting firm, the difference with Practice Paradox™ is how practical
and easy to implement the strategies are. I would sum it up by saying,
all the rest are vague, and Practice Paradox™ is specific."

George Saab and David Cartwright
Cartwright Brown & Company, Sydney Australia

To attend the Marketing Masterclass for Accountants practitioners paid $1,500 AUD per person. A number of people attended from each firm.

And they loved it.

87.8% of participants rated the 3-day workshop either 'Best I've ever attended' or 'One of the best I've ever attended'. Here's the graph from the feedback form data:

The good news for you is, your entire firm can attend the Marketing Masterclass for Accountants for only $2,970 (incl. GST) via this 12 DVD PowerPack training program.

This is a powerful training resource not only for your existing team members, but for your future team members as well.

• The New Rules of Marketing 
(and How They Apply to Your Firm)
• The Significant Three - Why Accounting Firms are in the Box Seat to Make a Major Difference in Clients’ Lives
• The High Clientshare™ Accounting Firm - What is it, what’s in it for you, for your team, and for your clients
• The Leveraged Business Model for Accounting Firms
• The Entrepreneurial Perspective - Building business value, preparing for exit
• Strategic Choices - Your only 4 options
• Exposing the Myth of Differentiation and the Unique Selling Proposition (USP)
• The 5 Linked Layers of Marketing
• 1st 5 components of The Marketing Machine™ model
• The One Page Marketing Plan

"Michael Carter is an excellent presenter. He captivated the audience
throughout the whole Masterclass. Unlike other conferences
when you can tend to drop off, his content, variety of delivery
and enthusiasm kept you wanting more.

The best part of being involved with Practice Paradox is the
hands on approach to learning.
Too often organisations don't mix theory with practical.

I would recommend the Masterclass and the Clientshare Academy to
any business that wants to take their marketing
and communication skills to the next level.

Rob Moore, Active Business Consultants
Milton, Brisbane QLD Australia

Here's what you'll learn in DVDs, 5 to 8, Day 2 of the Masterclass:

• Communication Mastery - What is it, why does it elude many in the profession
• Bridging the Gap - How to bridge The No.1 skill gap holding back growth
• From Number Cruncher to Wordsmith -  Keys to engaging, persuasive writing
• Tell Me More - Practical tips for networking, prospecting for new clients
• The Great Accelerator - How to develop presentation skills to grow your firm
• Making Your Message Memorable - 
6 ‘S.U.C.C.E.S.s’ principles
• To Tweet Or Not To Tweet - Winning new clients through social media - Case study presented by Stephanie Hinds, Principal of Growthwise
• Suddenly I See: How to harness the power of video for marketing your firm
• Deadline or Livewire? - Making Deadlines Your Friends: How to catapult your firm’s growth rate using workshops, seminars and webinars
• Leveraged Content Creation Formula: How to overcome a common stumbling block in marketing firms. NOTE: It is likely you will consider that this topic alone justifies your investment in this PowerPack.
• Free Ink - How to write and publish media releases to gain free publicity

Here's what you'll learn in the DVDs of Day 3 of the Masterclass:

• The 1st Key to Change - Barry Gardner on self-awareness and personal responsibility as the catalyst for change
• The 2nd Key to Change - Understanding what drives our behaviours
• The 3rd Key to Change - What does change look like? Using ‘Vital Behaviours’ to make change happen
• Success Formula: Vital behaviours in marketing your firm
• Growing Clientshare™ One Meeting At A Time: The vital behaviours of a Clientshare-Focused Accountant
• What It Takes - Realistic resource allocation for effective marketing
• Scaffolding for Success - Mindset > 
Skills > Systems - The final step
• Case Study: How a firm shifted 
mindsets, developed skills and built systems for growing Clientshare™
• Where to Focus First - How to 
prioritise your marketing initiatives

What's in the Marketing Masterclass for Accountants PowerPack training system:

• 12 DVDs including a special recording of a post-event webinar on How to Prioritise Actions after the Masterclass,
• Participant's Workbook (in hard copy and in PDF for printing multiple copies)
• Facilitator's Guide

More important that the 'what you receive' in the PowerPack is the 'what you'll achieve' from implementing the information in the PowerPack:

• Clear focus on how to stand apart from your competition
• Understanding of what marketing really is, and how to make it happen for your firm
• How to not only attract high value new clients to your firm, but how to strengthen existing client relationships
• Engage your team (and yourself!) like you never have before, in a vision for changing clients lives

If you have attended a Masterlass yourself, the PowerPack is a great way to bring your colleagues up-to-speed with a minimum of time and effort. We know from experience that you too will glean more insights upon your second and third exposure to the information. This truly is a product that you can continue to learn from, each time you and your team view the DVDs and work through them with the Participant's Workbook.

Here's what some of the attendees to the workshop had to say about their experience:

What a great weekend - the first multi day seminar that I did not "switch off" during any of the presentations. The content was king - I have so many tips to implement with staff, clients and socially.

- Justin Maddock, Talbot & Purves Pty Ltd
Toowoomba, QLD

The Practice Paradox Accounting Masterclass would have to be one of the best seminars I've attended in a long time. Michael delivered exactly what he promised the seminar would, plus more! He was engaging, insightful and often witty, yet remained professional at all times. He's also a brilliant storyteller... I would highly recommend this seminar to any accounting firm looking to do better.

- Margo McCombe, Precipio Advisers
North Sydney, NSW

This was truly a conference not to be missed by any accounting practitioner... For so many years Accountants have focused on the technical aspects of their business, which is important, but that is just compliance. Michael Carter presented the 3 day conference in a varied way so that is was entertaining as well as informative.

- Robyn Kerslake, Kerslake Gray
Springwood, NSW

What an incredible 3 day event! The thought of being locked away with accountants and financial planners to learn about marketing was not filling me with excitement. How wrong was that perception! MC's content and delivery was refreshing, exciting and thought-provoking. Best of all, after attending the Masterclass, our team has the clarity, purpose and inspiration to move forward and grow the firm. Thank you!

- Stephanie McGoffog, dbsn group
Maroochydore, QLD

As part of the Clientshare Academy package, the Marketing Masterclass is amazing value. I have been awestruck by presenters and gurus in the past only to be let down by lack of follow-up or consistency. I know after working with MC for over a year, that he is full of substance, constantly innovates and makes genuine connections with his clients based on a deep understanding of the industry. By the end of Day Three, all of the outcomes that I had hoped for on Day One were ticked off.

- Jeremy Harris, Gill McKerrow & Associates
Indooroopilly, QLD

Steph Hinds' hands-on case study on the use of social media such as
Twitter, LinkedIn and Facebook got many practitioners started
(there and then, live online!) in their use of social media

MC's valuable insights prove not only valuable for business growth, but personal development and realisation. Truly a brilliant seminar, and one sure to fire up your entire team with the possibilities waiting to be seized.

- Denis Hamilton, Genesys Wealth Advisers

Brisbane, QLD

MC's recent Practice Paradox Marketing Masterclass was a marathon effort and MC is clearly an exceptionally talented person with a special message. I strongly recommend two or more people from your business attend MC's events to get best value back to your team.

- Cameron Patterson, Cameron Patterson & Co
Brisbane, QLD

Very entertaining, interactive and fun. Great concepts and ideas of huge business value delivered in a unique way. The presentation style, with stories and analogies, helped to reinforce the learnings. We'll take much of this and implement huge change in our business.

- Leigh Jobling, TAG Financial
Darling, VIC

Thank you for a most memorable 3 days at the Marketing Masterclass. It is usual that over a 3 day conference there are times when the energy levels reduce... but that is not what I experienced. There is a great deal to now disseminate back to the team, particularly the intangible stuff that I learned around mindset and behaviours and being in a state to change. Time to strap ourselves in...

- Rex Atkins, Newcombe Clifton Atkins
Jolimont, WA

Discover why video will become one of your most powerful
(and most time efficient) marketing tools for
growing your accounting firm

The PowerPack training system is hands-on, with specific
activities and 'homeplay' to complete.