MARKETING MASTERCLASS:
A MARKETING MACHINE FOR YOUR BUSINESS

Practical workshops for accountants: Learn how to grow and develop your business

UPCOMING MASTERCLASS

Topics: Market. Sell. Deliver.
When: November 29 - December 1
Where: Sunshine Coast, QLD, Australia
Speaker, venue, and content details coming soon.

Antoinette Palmer

I highly recommend attending Masterclass as it provides time to focus on the future strategy of your practice.

Antoinette Palmer, Embrace Accountants
Nikolas Ahkin

Implement just one idea from Masterclass and it can make a world of difference to your business and your clients.

Nikolas Ahkin, FBZ Accounting
Robert Moore

Masterclass is a must for anyone who is serious about learning more about modern marketing for accountants.

Robert Moore, MSI Taylor Business Services

What do accountants and advisors get out of PARADOX Marketing Masterclass?

Masterclass should be scheduled into your calendar and professional development budget every year!

- Rebecca White, Consolid8 (Xero Accounting Partner of the Year 2016)

MARKETING HAS CHANGED in recent years, and continues to change at a rapid pace. To stay on top of marketing your business and gain a competitive edge you need a clear framework for applying modern marketing to your business.

Effective modern marketing transforms businesses. We see this all the time.

You also need to take time out—away from your business—to get the time and space for "slow thinking" where you can think deeply and work ON your business, rather than stay busily working IN your business from one month and year to the next. Change requires a new STRATEGY + EXECUTION.

Masterclass events are not 'slidefests' — you do hands-on exercises and create content so that you leave with custom action plans for your firm. It's as much about learning as it is just getting shit done.

Masterclass is for accountants and advisors who want to market and grow their firm while getting clear on their strategy. Marketing and support team members within your firm who play a role in your marketing activities will also benefit from attending.

If you want to take your marketing to the next level and use the latest in marketing strategy, methodology and technology and stay ahead of the pack, Masterclass is for you.

Masterclass is invaluable for working on strategy implementation in your business.

Prue McStay, Astute Mode

At Masterclass you will receive 6 months value for 2 days of your time.

Shaun Stubley, Air Accounting

What is PARADOX Masterclass?

PARADOX helps progressive firms stand out in the marketplace by building a marketing machine. We were the pioneers in the digital marketing space for accountants. But so much has changed in recent years, and continues to change each and every year with new technology, which then leads to new methodologies. Attend Masterclass and you'll stay up to date.

  • We are ‘inch wide, mile deep’ in our expertise
  • Break out of your box and stay ahead of the pack
  • Learn the latest apps and tech for accountants

Get clarity around your firm's business and marketing strategy

PARADOX Masterclass workshops are two-day, hands-on workshops in the true sense of the word ‘workshop’. You won’t just sit there and watch a slidefest. You’ll leave Masterclass with specific action items and tools to help you grow and develop your business.

  • Get clear on your strategy and who your ideal clients are
  • Create content to educate your chosen niche market
  • Track and monitor the effectiveness of your marketing

I've found that many accountants are great technicians without being great business people. MC helps us bridge that vital gap. He's a great thinker in the field of growing accountancy businesses and has clarity on many things that most people don't.

Anthony Berkman, Berkmans

Masterclass has helped achieve clarity and focus about what we are trying to do and who we are doing it for. It's helped us overcome the hurdles of implementing and getting a clearly defined and operating marketing strategy in place.

Paul Sweeney, Pretium Solutions

Learn to measure your marketing so your lead generation can work on autopilot

Attracting and converting website traffic is one of the most profound leverage points for any business. You’ll learn how to determine whether your content is actually attracting targeted traffic—people ideally suited to becoming clients—to your website, as well as how to convert those visitors. It’s time you found out that these are the modern skills of business, not just marketing. As a modern business owner, this is what you need to understand in order to market your firm effectively.

  • Set up your website to work for you 24/7
  • Generate targeted leads, grow your email and social media lists to automate and nurture your communication and education with prospects.

Rub shoulders with and learn from other progressive accountants

Join us for dinner and share a few war stories with The PARADOX Team and your fellow Masterclassers.

Speak with and learn from others in the industry during the workshop, in session breaks and at dinner. A wide variety of accountants and advisors attend Masterclass, all with their own knowledge, insights and experiences with different strategy, tools, apps and innovations. Learn from their experiences to follow in their success and avoid mistakes others have made.

  • Learn from those with more experience and expertise
  • Offer insights and knowledge to others starting their journey
  • Learn what others have done right to enable them to grow, and what they have done wrong that has hampered their firm's growth

MC is a great presenter—informative, entertaining, and incredibly relevant. Masterclass is a great opportunity to network with other firms and learn from their successes as well as their mistakes.

Chris Newman, Newman's Accountants

The interactive sessions and ability to network with other progressive accountants was great. Masterclass has helped us start to improve our business and service offering to clients.

F.P., Anonymous firm from Victoria

Stay up to date with the latest apps, tools and technology for accountants

PARADOX was founded on modern marketing practices — creating digital content, establishing firms and founders as thought-leaders and building social media presence. Many thought all that was unnecessary. Clearly a lot has changed.

Digital marketing no longer signals modern. It's a must have.

Yet new practices, apps and marketing strategies continue to emerge, allowing those 'in the know' to remain ahead of the curve. Join us next Masterclass and avoid falling behind.

Masterclass gave me a clear pathway to grow my business. There is so much value for anyone passionate about growing their business and doing more for their clients.

Phillip Efthimiou, PWK Accounting Group

These workshops offer a room full of knowledge and experience led by the master! PARADOX takes away your fears and gives you clarity. I love the marketing blueprint!

Julie Tassone, PrimeAdvisory

Attendees on the value of the latest Masterclass workshop on strategy

Tanya Titman
Consolid8 Pty Ltd

"We love the content, learn something every time, and I think it's an essential part of a firm's marketing strategy."

“We were all over the shop—didn't know what to do. With MC's help we developed a plan and executed.”

Mitch Griffiths
Rapsey Griffiths

Nigel Mason
RDL Accountants

"I've now got a really structured program that I need to be executing. I'm clear on the type of clients I'm looking for."

THE VERY LATEST IN MODERN MARKETING TO FUEL YOUR GROWTH

Accountants and advisors—like all business owners of the 21st century—you need to attract ideal prospects and leads to your website. You then need to connect and communicate with them if you hope to convert them into clients. There are many strategies, channels, and platforms built to help you achieve this. But underpinning your marketing content and metrics is your strategy. Each element is important—and we teach accountants about strategy, content, and metrics. But if you want your message to cut through, you must first start with your strategy. We help you to get your strategy right so that your firm is set up for long term success. This is what sets PARADOX Masterclass apart from other industry events.

  • DIGITAL MARKETING MADE EASY

    Modern marketing is easy once you have a framework, structure and clear strategy for building your firm’s ‘marketing machine’.

  • LEARN THE BEST WAYS TO PUBLISH CONTENT

    In modern marketing it’s a case of “publish or perish”, but you’ll get lost in the noise unless you publish the right content in the right way.

  • POSITION YOURSELF AS AN AUTHORITY

    Learn how to generate a steady stream of warm, inbound leads using content marketing to position you as the authority in your space.

  • TAKE ADVANTAGE OF THE NEW MEDIA

    Learn from the pioneer in teaching accountants the powerful use of video, screencasts and webinars in marketing and lead generation.

  • CASE STUDIES FROM SUCCESSFUL FIRMS

    See real-life examples from your fellow Masterclass firms about how they’re using the very latest in marketing to fuel their growth.

  • MARKETING AUTOMATION EFFICIENCY TIPS

    Marketing automation can convert website visitors and nurture your marketing database contacts while you sleep. We’ll show you how.

  • TAP INTO SUPPORT AFTER MASTERCLASS

    Unlike events that are big on hype and low on substance, Masterclass is about practical strategies with real implementation support.

  • WINNING FIRMS ATTEND MASTERCLASS

    Some of the fastest growing, most awarded and highly progressive accounting and advisory firms never miss a PARADOX Masterclass.

Steph Hinds

Masterclass helps you to get out of the office and start thinking about your business and how you are going to get to the next level.

Steph Hinds, Growthwise
Jenelle Schultz

So much great information. I definitely recommend bringing a colleague so you can work through ideas as you go.

Jenelle Schultz, Business Fitness
Rebecca White

A great combination of strategy and execution. Take time out of your business to strategise, be inspired, and develop an action plan.

Rebecca White, Consolid8

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