The Difference Between Marketing Directors, Managers and Coordinators
Last Friday, MC (with the assistance of a cold Hawkers Pale Ale), explored the difference in roles and responsibilities between marketing directors, marketing managers, and marketing coordinators.
Watch the Friday Beerstorming broadcast
Knowing the difference between the roles will help you to make better decisions about who you hire in your business.
And beyond that, knowing the activity and results metrics associated with each role will help you to setup your practice with a team that tracks and measures their KPIs. As an accountant, you understand that “What you can measure you can manage.” and “What you measure, improves.”
So, to summarise the roles briefly…
The Marketing Director:
- Is a senior partner within the firm
- Is in charge of the firm’s marketing strategy
- Has decision making power to decide the firm’s marketing strategy
The Marketing Manager:
- Creates plans and manages marketing projects
- Tracks, monitors and reports on KPIs, such as email and social post performance and web traffic
- Communicates with and holds team members and contractors accountable
The Marketing Coordinator:
- Delivers and publishes content to social media, blog page, promotion, email broadcasts etc
- Has a ‘hands-on’ operational role
Click the button below to get your copy of MC’s The 3 Levels of Marketing Role in an Accounting Firm. It contains detailed descriptions of the roles, along with the KPIs your marketing team should monitor and track.