5 principles for achieving your daily goals in business and in life
Achieving your business goals starts with setting yourself up for daily success by doing everything you can to create and maintain crucial daily habits.
Read More →Posts From Public Blog
Accountants: Would YOU buy your own business advisory services?
Accountants can tend to think that the missing link in selling more accounting and advisory services is the next app or sales training. Nope. It’s this…
Read More →Time: An Accountant’s Number 1 Marketing Challenge?
To resign yourself to being limited by ‘time’ is to be a victim; to give up your responsibility for creating change; to be ineffective as an entrepreneur.
Read More →How A Startup Firm Implemented Digital Marketing To Achieve Rapid Growth
Rapsey Griffiths founders share how they learned marketing, how they achieve a 300% ROI on their marketing spend and are growing revenue 50% year-on-year.
Read More →Poll Results: Using Events in Your Firm’s Marketing
With half using free or ticketed seminars or workshops, and a third using free webinars, you’re at a disadvantage if you aren’t doing event based marketing.
Read More →Accountants and advisors: 27 questions to ask about your marketing plan for the coming year
As you approach the end of yet another year, here are some important questions to reflect on.
Depending on where you are (including in which hemisphere), and on how you’re feeling… grab yourself a coffee, …
Read More →How NOT to differentiate your accounting practice: The Differentiation Paradox and the mythical USP for accountants
Many marketers will try to tell you that a core part of your accounting firm’s marketing strategy is differentiation. That you need to have a USP: a Unique Selling Proposition.
That’s crap advice.
In my view, …
Read More →Content Marketing for Accounting Firms: How Often Do You Publish New Blog Posts?
The latest PARADOX poll asked accountants and advisors how often they publish a new blog post to their website. Results were very mixed, with almost half posting a new article ‘rarely’ or ‘never’, and …
Read More →HOW ACCOUNTING FIRM ADVISE TRIPLED THE VALUE OF NEW CLIENT ENGAGEMENTS
In a conversation Matt Sharwood of ADVISE Accountants had recently with MC, he mentioned three remarkable things:
“Our firm is growing, and we’re not even trying”
“We have more than tripled the value of our new …
Growthwise Interview: How Steph Hinds Achieved Rapid Growth and Marketing Success
Here’s what you’ll learn in this interview with Steph Hinds, Founder of Growthwise:
Learn what the turning point was for Growthwise to go from feeling “paralysed” in relation to their firm’s marketing, to being totally …
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