With half using free or ticketed seminars or workshops, and a third using free webinars, you’re at a disadvantage if you aren’t doing event based marketing.Read More →
Posts From Public Blog
As you approach the end of yet another year, here are some important questions to reflect on.
Depending on where you are (including in which hemisphere), and on how you’re feeling… grab yourself a coffee, …Read More →
How NOT to differentiate your accounting practice: The Differentiation Paradox and the mythical USP for accountants
Many marketers will try to tell you that a core part of your accounting firm’s marketing strategy is differentiation. That you need to have a USP: a Unique Selling Proposition.
That’s crap advice.
In my view, …Read More →
The latest PARADOX poll asked accountants and advisors how often they publish a new blog post to their website. Results were very mixed, with almost half posting a new article ‘rarely’ or ‘never’, and …Read More →
In a conversation Matt Sharwood of ADVISE Accountants had recently with MC, he mentioned three remarkable things:
“Our firm is growing, and we’re not even trying”
“We have more than tripled the value of our new …
Here’s what you’ll learn in this interview with Steph Hinds, Founder of Growthwise:
Learn what the turning point was for Growthwise to go from feeling “paralysed” in relation to their firm’s marketing, to being totally …Read More →
Watch this ‘Secrets of their Success’ interview, where Tanya Titman and Rebecca White generously share:
What they did in the past year to win Xero Accounting Partner of the Year
What they did differently in 2016 compared …
Our last poll, we asked you “Which tool do you use to send out email newsletters?” The top response—with over 50% of votes—was Mailchimp. Watch the video for more insights on email broadcast systems …Read More →
MC spoke recently with Adam Gibson, Founder of The Entrepreneurs Men’s Shed Podcast. They discussed MC’s mission and vision to help accountants enact positive social change by delivering more for their business-owner clients. …Read More →
Digital Marketing Strategy for Accountants: Where Does Your Website Fit into Your Overall ‘Marketing Machine’?
This article originally appeared in the 2016 edition of the GOOD, BAD, UGLY® benchmarking report for accountants in Australia produced by Business Fitness. You can learn more about the GOOD, BAD, UGLY www.gbuhq.com.
Context: Practice …Read More →