This post is an excerpt from MC Carter’s upcoming book — SHIFT: 12 Shifts in Thinking to Transition the Accounting Profession into the Modern Era. Click the button below to get a FREE PREVIEW of …Read More →
Posts From Public Blog
Why is it that if accounting firms are advisory in nature—and the act of advising and having a relationship with clients—is a people-person profession, why do accounting firms keep hiring people who are unlikely to …Read More →
When it comes to getting more accounting and advisory clients, it’s easy to feel overwhelmed.
Getting to the point where you’re consistently taking action to grow and develop your business can be difficult.
Especially considering you …Read More →
Last Friday, MC (with the assistance of a cold Hawkers Pale Ale), explored the difference in roles and responsibilities between marketing directors, marketing managers, and marketing coordinators.Read More →
This post is an excerpt from Michael ‘MC’ Carter’s upcoming book — SHIFT: 12 Shifts in Thinking to Transition the Accounting Profession into the Modern Era. Click the button below to get a FREE PREVIEW …Read More →
In the latest PARADOX webinar, we explored the difference between lead and lag indicators — in particular the lead indicator of how many Future=Focused Advisory Meetings (FAMs) you do each week. Also covered in …Read More →
Wondering how to grow an accounting or advisory firm? You’ve come to the right place.
This article is a taste of what you will learn at Modern Business Masterclass – MARKET. SELL. DELIVER. Each of …Read More →
September’s free webinar covered the 10 latest trends in marketing for accountants and advisors. You can watch the webinar recording below to get up to speed.
As MC was presenting from a hotel in Sydney …Read More →
The other day I received an email newsletter from an accounting firm. You know the type. It was one of those low-value ‘cookie cutter’ email newsletter subscriptions where lots of accounting firms subscribe to …Read More →
Have you ever been frustrated at becoming a ‘proposal chaser’?
This is where you send a proposal to a prospective client—or a proposal for a new or expanded engagement with an existing client—and then you …Read More →