Your accountant can be a catalyst for your business success and your family’s financial well-being. But most accountants with the skills remain undercover.Read More →
Posts From Public Blog
Achieving your business goals starts with setting yourself up for daily success by doing everything you can to create and maintain crucial daily habits.Read More →
Accountants can tend to think that the missing link in selling more accounting and advisory services is the next app or sales training. Nope. It’s this…Read More →
To resign yourself to being limited by ‘time’ is to be a victim; to give up your responsibility for creating change; to be ineffective as an entrepreneur.Read More →
Rapsey Griffiths founders share how they learned marketing, how they achieve a 300% ROI on their marketing spend and are growing revenue 50% year-on-year.Read More →
With half using free or ticketed seminars or workshops, and a third using free webinars, you’re at a disadvantage if you aren’t doing event based marketing.Read More →
As you approach the end of yet another year, here are some important questions to reflect on.
Depending on where you are (including in which hemisphere), and on how you’re feeling… grab yourself a coffee, …Read More →
How NOT to differentiate your accounting practice: The Differentiation Paradox and the mythical USP for accountants
Many marketers will try to tell you that a core part of your accounting firm’s marketing strategy is differentiation. That you need to have a USP: a Unique Selling Proposition.
That’s crap advice.
In my view, …Read More →
The latest PARADOX poll asked accountants and advisors how often they publish a new blog post to their website. Results were very mixed, with almost half posting a new article ‘rarely’ or ‘never’, and …Read More →
In a conversation Matt Sharwood of ADVISE Accountants had recently with MC, he mentioned three remarkable things:
“Our firm is growing, and we’re not even trying”
“We have more than tripled the value of our new …