The other day I received an email newsletter from an accounting firm. You know the type. It was one of those low-value ‘cookie cutter’ email newsletter subscriptions where lots of accounting firms subscribe to …Read More →
Posts By MC Carter
Have you ever been frustrated at becoming a ‘proposal chaser’?
This is where you send a proposal to a prospective client—or a proposal for a new or expanded engagement with an existing client—and then you …Read More →
Getting into a small business is a little like getting into parenting.
What kicks it off is usually pretty exciting, but it sets in motion a series of events that most people are totally unprepared and …Read More →
You’re an accountant. So you’re busy. Who isn’t?
What you need to ask yourself, is what type of busy are you?
I’ll share below 4 types of busy with you.
Here’s what led to this…
This morning I was listening to a podcast …Read More →
If you’re in business you’re selling.
That’s just the way it is. There’s simply no way around selling if you want to grow your business and increase the value that you offer.
But the question is how …Read More →
Gotta love the cloud and how level the playing field is these days for small and medium businesses.
Today, three of the accounting firms who signed up as PARADOX members (for our digital marketing services …Read More →
I’ve always found it curious that the Key Performance Indicator (KPI) many accounting firms call ‘Productivity’, is not actually a measure of productivity.
The KPI I’m referring to is more accurately termed ‘Utilisation’. I use …Read More →
Our most recent webinar with Greg Tuckwell from Zerobooks was a blast.
If a professional peer of mine had achieved what he had in the past 3 years, I’d want to find out a few …Read More →
Let’s face it, concepts like paperless office and cloud computing are not ‘new’ concepts anymore. It still surprises me when I encounter businesses that are not paperless and in the cloud. It just makes …Read More →