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The Myth of Differentiation in Marketing an Accounting Firm - Why It's A Pipe Dream
Many marketers will try to tell you that a core part of your firm's marketing strategy is differentiation.
In my view differentiation is nothing but a pipe dream.
When most marketing consultants and business owners talk about differentiation they are really talking about claims that fall into one of The Three B’s: READ FULL ARTICLE
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Marketing for Accountants: 3 Strategies for Making It Happen ... 'Plug in' to a Switched-On Community! (Part 3 of Article)
In Part 1 of this article series we explored how, in marketing for accountants, you can use deadlines to help make your firm's marketing happen. In Part 2 of the series we looked at the importance of structure in your educational process, as you learn how to market your firm properly.
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Marketing for Accountants: 3 Strategies for Making It Happen ... Structured Learning! (Part 2 of Article)
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Marketing for Accountants: 3 Strategies for Making It Happen ... Deadlines! (Part 1 of Article)
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Accountants and Marketing: Why A Strength Of Accounting Firms Creates A Weakness In Marketing
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I wonder if the 'Better the Devil you know' principle applies from the accounting firm outwards as well. As the clients stick with their accountant, the accountant sticks with the clients. That lack of a marketing focus translates to new clients being
Marketing Tip in 60 Seconds: Use an Email Marketing System
When you send your client newsletter via email, don’t simply send it as a PDF attachment to the email, but instead use a proper email marketing system such as MailChimp.com. READ FULL ARTICLE
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The Golden Triangle. How to achieve marketing competency (and growth) in your firm.
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Part Three: Why a Lack of Marketing Skills Holds Back the Growth of Australian Accounting Firms
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back, not talking about it and not involving their clients in the process is really missing out on a huge opportunity. And that's an opportunity not just to make a difference but to actually LEAD that process with your clients front and centre. It's what some
people are calling 'the 5th P of marketing. And of course it stands for PURPOSE. It really is all about CONNECTING, connecting with self, with team, with clients (in that order too!) Great piece, MC. Thank you.