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The Myth of Differentiation in Marketing an Accounting Firm - Why It's A Pipe Dream
Many marketers will try to tell you that a core part of your firm's marketing strategy is differentiation.
In my view differentiation is nothing but a pipe dream.
When most marketing consultants and business owners talk about differentiation they are really talking about claims that fall into one of The Three B’s: READ FULL ARTICLE
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Marketing and Social Media Strategies for Accounting Firms – Marketing Machine Webinar Part 2
Last Wednesday we presented Part 2 of our 3-part webinar series, ’10 Steps to Building a Marketing Machine for Growing Your Accounting Firm.’ READ FULL ARTICLE
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back, not talking about it and not involving their clients in the process is really missing out on a huge opportunity. And that's an opportunity not just to make a difference but to actually LEAD that process with your clients front and centre. It's what some
people are calling 'the 5th P of marketing. And of course it stands for PURPOSE. It really is all about CONNECTING, connecting with self, with team, with clients (in that order too!) Great piece, MC. Thank you.