Twitter For Accountants & Advisors - Webinar: A Hands-On Guide To The Why, What And How Of This Powerful Social Media Tool

Michael Carter - Monday, January 30, 2012 - Comments (0) | Trackbacks (0) | Permalink

This Wednesday our member-only #paradoxlive webinar is on the topic, Twitter For Accountants & Advisors - A Hands-On Guide To The Why, What And How Of This Powerful Social Media Tool.

It's a one hour webinar beginning at 11:30am SYDNEY TIME, which is this time in other locations.

We've been using Twitter for a number of years now. I recall that back then, prominent consultants to the accounting profession were either publicly saying Twitter is a waste of time for professional services firms such as accounting practices and financial planning firms.

How times have changed.

It seems every consultant and his or her dog have jumped on the social media bandwagon over the past year, some even flying in experts from the U.S. to 'talk' about social media. (Why you'd have to ship in expertise, I don't know. And note, 'talk'. Talk is a waste of time. What is needed is 'how to' training and specific guidance in the strategies and the tools.)

Meanwhile, a year prior at our first Marketing Masterclass in 2010 we had hands-on, laptops-out, full-internet-connection-in-the-room training sessions taught by people who were successfully using Twitter to grow their firms. Practitioners were, as one person put it, 'losing their Twitter virginity', live during the session. They were actually 'tweeting' (publishing their updates) and learning how it's done, and why to do it.

Nothing beats learning by doing.

And that's what you will be doing in this webinar and with the training videos afterwards.

Designed for complete newbies to Twitter and social media, and only for members of The Clientshare Academy we'll explain:

• The myths and the facts about Twitter
• Why your firm cannot afford to ignore Twitter
• The benefits your firm will see from effective use of Twitter
• The biggest mistakes people -- and firms -- make in their use of Twitter
• Why your firm's marketing strategy is crucial for guiding your 'conversations' on Twitter
• Who in your firm should actually use Twitter?
• Why you personally should use Twitter as a learning resource
• How Twitter fits into your firm's Marketing Machine model as taught in The Clientshare Academy - especially the 'Hopper', 'Fuel' and 'Conveyor Belt' elements of your Marketing Machine
• What Twitter is - The basics of how it works
• Twitter terminology demystified - What's a follower? What's a Twitter stream? What's a retweet? What is an '@ reply' versus an '@ mention'? What's a DM? A hashtag? What does 'trending' mean? What does it mean to 'Favourite' a tweet?
• What is link shortening? And click tracking? And why use it?
• Why most people don't use the Twitter.com website when they use Twitter, and what some alternatives are
• Why you and your firm needs a Social Media Dashboard tool for managing Twitter (and LinkedIn, Facebook, Google+ and others ...)
• What are the different types of 'tweeps' (people using Twitter):
  • Conversationalist
  • Content Curator
  • Shouter
  • Lazy Quoter
  • Lurker
  • Automaton
• Why the concept of out-sourcing your social media makes about as much sense as out-sourcing your conversation at a dinner party.
• How to choose a Twitter handle (i.e. username)
• How to decide who to follow. How to discover good people to follow.
• Why branding your Twitter page matters
• Some new tools for making your use of Twitter as time efficient as possible

How to join the webinar

10 minutes prior to the start time, log into the members' area for The Clientshare Academy and click the link 'Click here to go to The Clientshare Academy Live Q&A Marketing Webinar page' beneath the Quick Tour video on the page you see when you first log in.

Ensure you have your speakers on and sound up. We'll be taking live questions throughout the session.

Who should attend?

This session is highly relevant to each person in your 'Golden Triangle':

We look forward to seeing you online for the session.

If you're not yet a member ...

If you're not yet a member of The Clientshare Academy and would like to tap into our educational and implementation support program for accounting and advisory firms who want to learn the modern approaches to how to market and how to sell, get in touch with us and we'll explain how the Academy works, what you receive, how little it costs, and how easy it is to get started.