Marketing Tip in 60 Seconds: Use an Email Marketing System

Tiffany Carter - Thursday, March 03, 2011 - Comments (0) | Trackbacks (0) | Permalink

When you send your client newsletter via email, don’t simply send it as a PDF attachment to the email, but instead use a proper email marketing system such as MailChimp.com. 

The purpose of using an email marketing system is firstly to be sending your emails with a far more professional presentation, but also to be able to track statistics on what percentage of people are opening and not opening your email newsletter, and which articles are popular in terms of who is clicking on the links for more information.  

Once you start using a tool like MailChimp, it’s also important that your articles don’t simply live in your email newsletter, but also in your blog, among other places. 

We will talk in the next Marketing Tip in 60 Seconds where else you need to put your articles so that they have a life that long outlives the life span of your email newsletter.

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