Marketing Tip in 60 Seconds - How to Use Your Email Signatures for Viral Marketing

Michael Carter - Sunday, July 25, 2010 - Comments (3) | Trackbacks (0) | Permalink

• Include a link to something of value in your firm's standard email signature
• Word the link as a specific call-to-action
• Vary the link and call-to-action each month

Just think about how many emails leave your business each day.

Does your firm's standard email signature include a link to something of value, such as a special report, complimentary white paper on a topic relating to your primary market niche; a link to your email newsletter sign-up form; a link to your blog or Twitter page or LinkedIn profile or Facebook page?

If not, you're missing out on opportunities every day.

Word the link as a 'call-to-action'. This means tell people specifically what to do. For example, a link worded 'Download our special report "3 Steps to Smart Investing Through Super" is better than a blandly worded, 'Special Report on SMSFs'.

Specific calls-to-action work best.

The opportunities don't just lie within your existing clientbase. Think about the bank managers, lawyers, brokers, suppliers, government agencies and all the other 'non-clients' you and your team interact with each day.

By including a link to something of value, the many emails leaving your business each day will occasionally pique the interest of people ... which will lead to referrals, new subscribers to your email newsletter, alliances and other business opportunities.

Each month, change your firm's standard email signature to keep it fresh, as the brain is designed to cancel out constant stimuli, and people wil stop noticing the link after they have seen it a number of times.

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