Marketing Growth Strategies for Accounting Firms – Marketing Machine Webinar Part 1

Info User - Friday, June 11, 2010 - Comments (0) | Trackbacks (0) | Permalink

Wednesday saw us present Part 1 in a 3-part webinar series, 10 Steps to Building a Marketing Machine for Growing Your Accounting Firm.

The webinar included a 20 minute interview with Steph Hinds, Director of Growthwise, a Newcastle accounting practice. Growthwise has been experiencing terrific results from applying the marketing strategies and ideas we outline in this webinar, which are the first 3 of the 10 steps to building a Marketing Machine:

1. Have a Radar (niche marketing focus),
2. Have a Hopper (subscriber acquisition focus), and
3. Have plenty of Fuel (great educational content for your subscribers).

Steph has acquired 6 clients in the past couple of weeks by applying this innovative marketing approach.

In fact, Steph ‘tweeted’ us after the webinar to let us know she acquired yet another client that afternoon. So that’s 7 new clients in the past fortnight.

Steph tells us Growthwise has experienced more growth in the past 3 months than they have in the prior 9 months.

This pragmatic approach to marketing clearly works.

That’s why we refer to it is a machine: There’s a structure and process to it, it’s predictable, it’s scalable, and you and your team can learn how to run it. It’s not based on ‘creative flair’. It’s very systematic.

Below is a link to the recording of the webinar in which we covered:

• Why your firm desperately needs a marketing radar
• The only 3 strategic options for your accounting business
• Why businesses that ‘go an inch wide and a mile deep’ with their marketing focus tend to flourish
• Common fears practitioners have about niche marketing
• What is a ‘subscriber acquisition’ approach to marketing?
• Why subscriber acquisition is a more effective focus than client acquisition
• What is ‘engagement marketing’ and why does your firm need to do it?
• What does ‘content is king’ mean and what to do about it

Below are the slides from the webinar …

You can watch the video below or on the Vimeo site here.

Marketing Machine Part 1 – 10 Steps to Building a Marketing Machine for Growing Your Accounting Firm from Michael ‘MC’ Carter on Vimeo.

During the webinar we also announced a special webinar happening on 23 June 2010 where we will launch an exciting new initiative to address what we believe is the No.1 skill gap in the accounting profession: The Clientshare™ Academy is a 10 month course that will teach accounting firm practitioners the skills required to build their very own Marketing Machine, and in the process move towards being a High Clientshare™ Accounting Firm.

We’d love to hear your comments below in the ‘Leave a Reply’ area. Let us know your thoughts. For example, what are your concerns or fears about adopting a niche marketing focus for your accounting firm?