Elements of Influence – Marketing and Selling Tips for Accounting Firms

Info User - Sunday, April 11, 2010 - Comments (0) | Trackbacks (0) | Permalink

Last Thursday we conducted our monthly free webinar, this one entitled, “Elements of Influence – What Leads to a Client Saying ‘Yes’.” You can view the video of the recorded webinar here. We looked at how Robert B. Cialdini’s 6 influence principles (as outlined in his brilliant book, “Influence – The Psychology of Persuasion“) can be applied by accounting firms in their marketing and selling.

You can also download a PDF of the webinar slides here.

We also covered 4 additional elements of influence that we have noticed over the past two decades of consulting and marketing, make a significant difference when marketing professional services and other ‘intangibles’.

In next month’s webinar we discuss ‘How to Build a Marketing Machine’ for an accounting firm. If you’re on our free email newsletter list, you’ll receive an invitation. If you’re not on our list yet, you can subscribe for free here.

Feel free to Leave a Reply below if you have any questions or comments about the webinar, or any requests for topics to be covered in future webinars.