4 Modern Marketing Strategies for Accounting Practices - Free Webinar

Michael Carter - Tuesday, July 20, 2010 - Comments (0) | Trackbacks (0) | Permalink

Our next free webinar is coming up in two weeks:

• Your Marketing Machine: 10 Steps to Building a Marketing Machine for Growing Your Accounting Firm (Part 3 of 3)
• Wednesday 4 August 2010
• 12:00pm QLD/NSW/VIC/ACT/TAS time
• 11:30am SA/NT time
• 10:00am WA time
• Click here to see webinar start time in other time zones
• 1 hour format: 45min presentation, 5min plug, 10min Q&A
• Click here to register. It's free.
   

In Parts 1 and 2 of this 3-Part webinar series in June and July we covered the first 6 components of building your firm's 'Marketing Machine':

• #1: Have a Radar (niche marketing focus),
• #2: Have a Hopper (subscriber acquisition focus), and
• #3: Have plenty of Fuel (great educational content for subscribers).
• #4: Use an Engine (one-to-many content publishing tools)
• #5: Build a Conveyor Belt (series of small increasing-gradient steps for prospective clients to take)
• #6: Apply a Filter (structured 3-step sales process)

In Part 3 of this series we'll be covering the final 4 components of the Marketing Machine model:

• #7: Your Packaging: Does 'bunding' services into packages work? When doesn't it? What are the pro's and con's? How can you make Service Level Agreements (SLAs) work in your firm's favour in your selling process? How can SLAs be designed so that your clients are comforted by the structure and certainty they can provide?

    
• #8: Your Pipeline: What is Opportunity Management? And what's an Opportunity Pipeline and why does your firm need one? What are Sales Milestones? How do you use them? What tools are available for tracking the progress of your firm's opportunities with existing and prospective clients? What advantages could your firm be missing out on right now?

    
• #9: Your Oil: What can cause the best marketing systems to fail to bring about the intended results? Why the 'soft skills' involved in 'selling' are crucial to your firm's growth. How should a meeting with a client be structured? What is a Client Experience Cycle diagram and how does one help your sales process? Tips on questioning techniques and objection handling.

    
• #10: Your Control Panel: What are the crucial marketing KPIs your firm needs to track? How and how often to measure your marketing KPIs. Engaging your team in KPI tracking - How to lift their awareness of ‘the numbers’ and get them to care about and focus upon their improvement.

Some of the feedback form comments from accounting firm practitioners who attended our webinar last month:

• "It certainly exceeded my expectations of the value I thought would be delivered from a free webinar. It delivered a range of very specific, usable strategies that will help us continue to define our Business Development/Marketing process. Great investment of time!" C.W. - Director - 50+ Person Firm, Sydney, NSW

    
• "The webinar stimulated our thinking about the sales process and how to effectively use social media." D.M. - Director - 6-10 Person Firm, Sydney, NSW

    
  
• "The information and tools discussed in the webinar were so invaluable to what I wish to do in our firm. I am committed to building a marketing machine for my firm, and Paradox Practice makes this seem so achievable." Erin Roche - Marketing Manager - Accounting Focus - 11-20 Person Firm, Perth WA  

Our webinars are always interactive, including live polls, quizzes and Q&A at the end of the session.

Hope you can join us. Register here now. There's no charge to attend.