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Advice on choosing a name for an accounting firm
Over lunch today I was reading some news via Feedly in my web browser, when I came across this blog topic on AccountingWeb.co.uk: READ FULL ARTICLE
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Elements of Influence – Marketing and Selling Tips for Accounting Firms
Last Thursday we conducted our monthly free webinar, this one entitled, “Elements of Influence – What Leads to a Client Saying ‘Yes’.” You can view the video of the recorded webinar here. We looked at how Robert B. Cialdini’s 6 influence principles (as outlined in his brilliant book, “Influence – The Psychology of Persuasion“) can be applied by accounting firms in their marketing and selling. READ FULL ARTICLE
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