Going for Growth: Webinar about the New No.1 Challenge Facing the Accounting Profession

// February 7th, 2010 // The Practice Paradox

Last Thursday we presented our first ever webinar. It was entitled, Going for Growth: The New No.1 Challenge Facing the Accounting Profession and How to Address It. Hundreds of accounting firms from around Australia, as well as firms from the U.S., U.K., New Zealand and Zimbabwe logged in to learn why it is that many accounting firms struggle with growth, marketing, business development, rainmaking and whatever other euphemisms you choose to use to refer to “selling” additional services to existing clients. Feedback from attendees rated the webinar 4.1 out of 5 (83%). To view a recording of this webinar (1 hour 7 mins) click on the video to the right (if you’re reading this on our site), or click here (if you’re reading this article via your RSS reader). Please add your Comment below if you’d like to discuss the contents of the webinar, or feel free to email us via the Contact page (link at top of page).

One Response to “Going for Growth: Webinar about the New No.1 Challenge Facing the Accounting Profession”

  1. Scott Lindqvist says:
    March 3, 2010 at 6:56 am

    The ‘Going for Growth’ webinar we attended yesterday was great. I invited one of my senior team members to sit in on the webinar with me. She and I bounced ideas off each other throughout the webinar, as you posed questions about ways we can work more closely with our clients.

    After the webinar she sent me an email, completely off her own bat, letting me know she had given further thought to the contents of the webinar and had a list of ideas borne out of the content of the webinar and wanting to know when we can sit down to go through her ideas and figure out the implementation of her ideas.

    The interactive format of the webinar with the polls was terrific. It was really interesting to see where we sat, compared with the hundreds of other firms who were also in on the webinar, in terms of our average fee per client, and the number of services we provide our clients. The ‘live’ nature of webinars also helps in that it motivates us to attend, and not miss out. Some of the ideas in the webinar were not rocket science but we all need to be reminded of them from time to time. Other ideas which were new to me were excellent take on board and think about in relation to our small firm. I am absolutely stoked with the value we got from the webinar and we’re looking forward to next month’s webinar.

    Scott Lindqvist, Principal
    Outcome Accounting
    Adelaide, South Australia

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