The 10 Latest Trends in Marketing for Accountants and Advisors
September’s free webinar covered the 10 latest trends in marketing for accountants and advisors. You can watch the webinar recording below to get up to speed.
As MC was presenting from a hotel in Sydney we did have a few tech gremlins creep in. Those have been edited out but rest assured that the recording has everything covered in the live webinar.
The most critical takeaway from the webinar is to understand that you—your business—is who Google says you are.
Don’t show up in Google? Then you don’t exist.
You’ve got to show up in the search results to attract new visitors and grow your accounting practice.
While being on page 1 of the search results used to be good enough, it’s increasingly becoming more important to be in the top 3 on page 1. If you’re not at the top of the search results, you’re effectively running an undercover operation…
And to show up in local search for businesses, you’ll want at least 4 reviews—and more if your competitors have more than you do!
The first step to setting that up is to verify your Google My Business account so that it’s eligible to show up in the search results.
In terms of your website, it’s crucial to have a well designed, mobile-friendly website that doesn’t look either amateur or boring. While a professional designer is a requirement, you don’t need to spend a tremendous amount of money.
Website load speeds are also increasingly important as mobile search and browsing continues to dominate desktop by wider and wider margins. You can check your website using Google’s Page Speed Insights tool, and get an even more detailed breakdown using Pingdom’s tool.
Once you get visitors coming to your site, you need to then educate your audience and build your ‘know, like and trust factor’.
You can do this with lead magnets (ebooks), webinars, videos, screencasts, podcasts, surveys, quizzes, polls and any other piece of creative or interactive content you can think of.
For now, checkout the video recording of the webinar and make note of ideas you can implement within your firm’s marketing to break out of your box.
Webinar overview and introduction (0:00)
Why the 10 trends in marketing for accountants is a timely topic (7:00)
#1 Digital marketing and online presence (15:30)
#2 Mobile search and browsing dominates desktop (24:00)
#3 Local search and voice search (26:00)
#4 Global search the removal of geographic constraints (30:00)
#5 Social media is essential in business (32:30)
#6 Branding as advisory firms are becoming more modern (42:30)
#7 Niching – succeeding by doing less (48:00)
#8 Pricing becoming more transparent (50:45)
#9 Advisory – compliance is not dead (53:30)
#10 Content – More accounting firms starting to understand content marketing (55:30)
Modern Business Masterclass: MARKET. SELL. DELIVER. (59:30)