- Compliance highly automated with data feeds, artificial intelligence coding, etc.
- Extremely high price competition, compliance increasingly a loss leader
- Compliance merely a starting point in the client relationship
- High commoditisation - Services seen as standardised 'products'
- Compliance no longer enough
for client loyalty
- Service focus on PAST AND FUTURE: Next Month / Next Quarter
- High consumer power via online and social search
To survive and thrive in the modern Compliance 2.0 era a firm needs effective marketing and selling processes to educate clients about their non-compliance services. A strong online presence is essential. Effective social media use is now a pre-requisite. A strategy to position the firm uniquely is the foundation stone for effective online, social and traditional marketing. PARADOX specialises in precisely that: Modern Marketing for Accountants. PARADOX are world pioneers in social media for accountants, launching the Modern Marketing Academy (formerly the Clientshare Academy) in 2010. Our graduates include Xero Partners of the Year, Big 4 firms, large 2nd tier firms, 1 and 2 Partner firms, one-person start-up firms and a long list of Xero Gold Partners.
No matter their size, these accounting firms all have one thing in common...
They want to break out of the compliance box; to sell more value-add, future-focused, non-compliance services, and they want a Marketing Machine to help them achieve this as time-efficiently and cost-effectively as possible. Exactly what you need.
As a member of PARADOX—through our Modern Marketing Academy or by subscribing to our Automatic Marketing services—you'll master what's called 'content-driven' educational marketing. You'll achieve great content on your website and blog. A website that attracts the quality clients you want and generates enquiries that convert. A social media presence that positions you as an authority and thought leader; and that consistently generates leads and enquiries. You'll regularly and efficiently publish high quality articles to your email subscribers. You'll use video and screencasts. You'll be up to date with the latest marketing technology and your firm will be perceived as a leader, not a follower.
With members internationally, and some of the world's best marketed accounting and bookkeeping firms among our members, PARADOX helps firms achieve a stream of pre-educated enquiries from prospective clients and from within their existing clientbase. What they find is that when a person enquires—because they have come through the firm's Marketing Machine—they don't need "to be sold to"; they arrive ready to be advised. Ready... to buy. Here's how we achieve that for you.